I didn’t want to have to worry about keeping a charger for my toothbrush in the bathroom, which is. “That was another reason that I wanted this particular brush. But others, like the battery-powered Quip, have a much smaller footprint, and can be easily stashed in the cabinet or attached to the mirror. Most participants also found the brush heads easy to replace once they were delivered.Ĭounter appeal: Some electric toothbrushes require a base unit to charge on, which could take up valuable real estate on your bathroom counter. “Now, I just get it delivered to me automatically so I don’t have to worry about that,” they told CR. One Quip subscriber noted that they want to follow what their dentist says to do-switching out her toothbrush every three months, and that this service helped them with that. Differences started to emerge between the two products when we asked participants about changing and canceling their subscription, holding and handling, storing the toothbrush, and changing the brush head.Ĭonvenience: Do you have trouble remembering when to change your brush head? Then having one delivered every three months might be useful. Participants told CR that Burst and Quip’s purchasing processes were enjoyable-using words like “easy,” “straightforward,” and “simple”-and that they were excited to receive their new toothbrushes. “We compared the consumers’ experience with popular toothbrush subscription services to see what drives them to subscribe and what motivates them to continue using the toothbrush and the service,” says Dana Keester, a test project leader in CR’s consumer experience and usability research department.įor the most part, users liked the services they were subscribed to. Finally, the researchers generated an overall usability score, based on participants’ agreement with 10 statements, including “I like to use this toothbrush and subscription service frequently” and “I find the toothbrush and subscription service unnecessarily complex.” Changing or canceling subscription: Participants told us (and showed us) how easy or difficult it was to change their subscription preferences or cancel their subscription altogether.ĬR researchers also asked users other questions about their experience with the subscription service and the brush (such as “How does your mouth feel after you use this toothbrush?”).Sustaining subscription: This assessed users’ satisfaction with the frequency and timeliness of brush head replacements.Use and maintenance: Users told us what they thought about holding and handling the toothbrush, changing the brush head, keeping the toothbrush charged, and keeping the toothbrush clean.Ordering and receiving: This covered questions like how easy it was to select a toothbrush and subscription plan from the manufacturer, and how excited users were when they first received the new brush.The participants provided comments and gave their electric toothbrush subscription a numerical score in four key areas: Each user answered questions about their electric toothbrush and their experience using it while demonstrating some tasks on video, which were reviewed and analyzed by our researchers.
Five were Quip users, five were Burst users, and six used other electric toothbrush subscription services. Our study of electric toothbrush subscription services was set up differently: Our consumer experience and usability research team connected with 16 consumers who have electric toothbrush subscriptions to see how they felt about the products and what their experiences were with the service (including paying for the subscription).
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If you use a manual toothbrush properly, you can clean your teeth the way you need to.”ĬR’s tests of electric toothbrushes included expert evaluations by dental hygienists on how well each brush worked. “If using an electric toothbrush will inspire you to brush your teeth twice a day for 2 minutes-because they do have timers on them-so be it!” says Alice Boghosian, DDS, a clinical instructor at the University of Illinois at Chicago College of Dentistry and a spokesperson for the ADA. However, dental experts say the most important thing for your dental health is not the type of brush you use but how you use it. Many models-including Quip and Burst-have a built-in timer that buzzes to let you know when it’s time to move to another section of your mouth and will turn off automatically after 2 minutes of brushing. Yet according to the American Dental Association, most people don’t brush their teeth for long enough, averaging about 45 seconds a session, and many press too hard while brushing, which can damage gums and tooth enamel over time.ĭepending on the model you select, an electric toothbrush can help you brush long enough and correctly. One of the most important things you can do to keep your teeth and gums healthy is to brush your teeth twice a day for at least 2 minutes at a time.
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